Vespa, the wholly owned Italian subsidiary of the Piaggio Group, has started a campaign to grab the maximum attention of the audience as the Italian brand has signed up an agreement with the India’s leading marketplace operator- Snapdeal. Currently, the Snapdeal has roped Bollywood’s most famed actor, Amir Khan, as a brand ambassador. The endorsement fee for the actor is said to be in the range of Rs 15-20 Crore, according to industry estimates. Now, you can buy the entire range of Vespa scooter, Vespa, VX, Vespa S and Vespa Elegante, online with a single click. The company has also given an offer on the purchase of scooter online for the first 100 buyers. If you want to buy any Vespa scooter online, then you have to pay a down payment of INR 5,000.
Speaking about the new partnership, Sanjeev Goyle Executive Vice President - 2W Business, Piaggio Vehicles Private Limited (India) said, "The brand Vespa has a global appeal and has been the most stylish 2 wheeler around the world. Today's generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience."
"With the Vespa Brand Store, on the Snapdeal platform, we want to create a unique shopping experience for our consumers where they have access the entire Vespa Scooters' portfolio from the comfort of their homes" said Tony Navin, Senior Vice President, Electronics and Home at Snapdeal.