Looking to the popularity and increase in the demands of the newly launched Maruti suzuki Vitara Brezza, which also stands against the likes of Ecosport, Ford has cut price of the Ecosport. Now, Ecosport base variant is now available at INR 6.68 Lakh, while the Vitara Bezza starts at 6.99 Lacs. However, the Ecosport diesel variants price starts with Rs 7.28 lakh.The wooping price drop of Up To 1.12 Lakh was not an easy job for Ford but looking to the highly competitive market, the carmaker thought of cutting down the prices in order to maintain healthy competition in the market.
The Ecosport available in the showrooms is the facelifted version and comes with more updated features such as automatic headlamps, rain sensing wipers, daytime running lights, and a start/stop button. Ford Ecosport is currently available with engines namely, 1.5-litre petrol, 1.5-litre diesel and 1.0-litre turbo petrol or EcoBoost engine. Take a look on the new updated variant-wise price of Ford EcoSport (ex-showroom Delhi):
Engine: 1.5-litre Petrol Ti-VCT
Ambiente – Rs 6.68 lakh
Trend – Rs 7.40 lakh
Titanium (Manual) – Rs 8.56 lakh
Titanium (Automatic) – Rs 9.61 lakh
Engine: 1.5-litre Diesel TDCi
Ambiente – Rs 7.28 lakh
Trend – Rs 8.00 lakh
Trend+ - Rs 8.48 lakh
Titanium – Rs 9.16 lakh
Titanium+ - Rs 9.75 lakh
Engine: 1.0-litre Petrol EcoBoost
Trend+ - Rs 8.18 lakh
Titanium+ - Rs 9.54 lakh
Anurag Mehrotra, Executive Director Marketing, Sales and Service, Ford India commented, “The Ford EcoSport has always been recognised for its strong value proposition and this realignment further strengthens that proposition. With enhanced competitive edge across the entire Ford EcoSport petrol and diesel line-up, we are happy to extend the joy of owning India’s most loved compact SUV to many more customers and welcome them to the Ford family.”
This is amazing, as the price drop is happening at that moment when all automakers are making price hikes in relation to the Union Budget of 2016. One reasonably priced compact SUV from the Maruti Suzuki has made Ford to cut prices. Therefore, we are looking forward to see other carmakers to ensure proper pricing and grow in a healthy manner in this highly competitive Indian auto market.
Recommended: 2600 Units of Maruti Suzuki Vitara Brezza Booked in 24 hrs of Launch
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