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The prominent American cruiser motorcycle brand- Harley-Davidson has brought something new and extraordinary in the Indian motoring world. In order to engage more enthusiasts and potential customers with the brand, the outfit has initiated first ever merchandise-only showroom in Navi Mumbai. Recently launched outlet is located at the Terminal 2 of the Chhatrapati Shivaji International Airport, Mumbai. As per the auto major, it is an attempt to build connection and interaction with a wide range of audience by telling them the Harley way of life.
At the launching event, Mr. Vikram Pawah, managing director, Harley-Davidson India said, "We are thrilled to launch the Harley-Davidson showroom offering the most exclusive and iconic merchandise to Harley enthusiasts. We are now striding towards bringing the brand closer to the people who someday aspire to own a Harley, offering them a taste of the true Harley-Davidson lifestyle known world over. Charting out every customer touch point, we aim to connect with and make the brand more accessible to a growing aspirational audience, welcoming them to the Harley family."
Spread over an area of over 500 sq. ft, the store is displaying promising range of riding gears at the showcase, which comprises of riding jackets, t-shirts, boots, gloves, sunglasses, caps, and more. Currently, Harley Davidson is having its showrooms in 22 cities across the country. Including new dealerships of Ludhiana, Surat, Lucknow, Coimbatore, Kochi, Nagpur and Guwahati, which has become the part of Harley-Davidson dealerships network, within last two years. In the future, we might observe the introduction of such merchandise-only showrooms in other metro cities to extend its approach to cater a large number of the Indian audience.
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