India's largest two-wheeler manufacturer is preparing to become world's largest two-wheeler maker. Hero Motocorp had invaded on 18 global markets in the last year and a half. Recently company made a big investment in the manufacturing of Columbia facility. After US, the next big target on the hit-list of the company will be Brazil. The company is planning to enter Brazilian market in the Olympic year 2016. Now, before that, Hero Motocorp is planning to enter the United States market by the coming year.
The date of US launch is not yet decided. When asked about US launch, Pawan Munjal, Managing Director and CEO at Hero Motocorp, said, "For the developed western markets (US) currently, we are not that much focused on bigger motorcycles. Right now, what we are looking at is taking some of our current products and try creating a niche market, and It would be in the calendar year 2015 and marketing of the products would be done through Erik Buell Racing (EBR)."
The main motto behind the scene is to become an ideal positioned two-wheeler company in the US market for its products. The company is currently focusing to get around 10 percent of annual sales from the export market, that would be achieved by selling around 1 million units by the year 2017.
"I do believe there would be possibilities in cities (in the US) for us to create a niche market for our products, Last October, we had displayed some of our products at the motorcycle show in Florida and there was a huge amount of interest from distributors." Munjal added.