Honda Activa, the most preferred and high in demand Automatic Scooter in India. As announced from Honda2Wheelers officials, the scooter has breached the milestone of 2 crore unit sales since its launch.
Launched in 2001, the Activa took over 18 years and 5 generations to reach over 2 crore sales mark. Out of which 1 crore sales mark was obtained in a long duration of 15 years while the subsequent crore units found homes merely in 3 years. In the country like India where masses are too price conscious, reaching that vertex is really appreciable. Also, the company keep on evolving Activa with the best features available in the market to easily take on with the competitors in this price-focused market. Currently, the Activa is in its 5th generation and is liable to find a happy home every 9 seconds, reported as per a calculation.
Delighted with such accomplishment, Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. expressed his joy by saying, “Over 18 years and 5 generations, Honda 2Wheelers India continuously added value to exceed Customers expectations & making Activa the most preferred choice of Indian 2wheeler buyers. We are delighted that Activa partnered over 2 crore Indian families on the move in realizing their dreams. As India’s Love for Activa grows, we remain committed to take on new challenges and bring joy to our customers.”
On the other hand, Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. touted, “Since its launch in 2001 as Honda’s first two-wheeler in India, Activa has successfully re-activated the Indian automatic scooter market and redefined convenient mobility on two wheels for India. We thank all our Customers for their continued trust in Activa over its five generations in 18 years.
Activa has continuously evolved ahead of times & we are elated by the confidence reposed across all ages, genders and geographies and are confident Activa will remain Customers preferred choice this festival as well.”
Have a look on Honda Activa’s Journey so far- Check how it managed to become India’s largest selling scooter and reaching over 2 crore sales milestone.