• Automobiles

Honda Releases New TVC for CD110 Dream DX

The popular Indian two-wheeler brand, Honda Motorcycle and Scooter India has put on a new TV commercial for its recently updated CD110 Dream. Considered as the most affordable bike in the segment, the CD110 DX is a wide choice among a large number of people in India. The commercial was developed by the global media group Dentsu Aegis Network Company.

Basically, the TVC portrays the strengths of the updated machine and focuses on holding the attention of the utility class customers who always need a vehicle that is highly convenient and comfortable for long journeys. It features the introduction of the new self-start system and refreshing new colors, which the automaker has launched a few weeks ago. This will preserve the value of the bike and makes the buyers more curious. Besides, Honda's share in the 110cc segment will also be increased up in the market.

The commercial starts with a tour guide who is trying to learn Japanese sitting on his CD110 Dream. Within a short while, a group of some Japanese tourists comes over there and they are welcomed by that protagonist with fine Japanese gestures and signs.

In the next section, the arrival of second sequence comes into picture flaunting wide mustard fields. A farmer is riding on his CD110 Dream DX with a pillion seems as an evaluator from the 'Krishi Kalyan Udyog Kendra'. He performs the soil tests when entered into the farms. The ad progresses ahead with checking the quality of the soil and the evaluator remarks the soil good in the sheet.

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In the final sequence, a shopkeeper comes outside his shop and leans beside his CD110 Dream. He takes down the board named 'Ravi Kirana Store' and replaces it with 'Ravikirana.com'. After receiving his first order on his smartphone, he feels so happy and satisfied.

At the end, all the three riders from each of the sequence are seen riding their new CD110 Dream DX with full pleasure.

Have a glance at the video here.

 

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