Hyundai has recently made an official announcement that it is soon going to bring an all new luxury brand in the global market named Genesis. The automaker already offers a sedan model named Genesis, independent from Hyundai. This time it will arrive as a whole new brand with completely different looking cars, company emblem and a totally new nomenclature. The lineup will include luxury cars so as to compete with the leading brands like Mercedes and BMW. The sale will start in Korea, China, North America and Middle East, followed by marking its presence in Europe and other Asian countries.
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At the event, Mr Euisun Chung, Vice Chairman, Hyundai Motors was quoted as saying, “We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy.”
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As per company's claims, the soon-to-arrive brand will be human centric and will depict highest level of performance, design as well as innovation. In the coming 5 years, six cars will be introduced under the brand and the first one could be rolled out from the end of this year.
Hyundai is pretty much confident that their philosophy will help them create a new place among the existing reputed brands. Surely, this is not going to be a cake walk considering the kind of competition that already prevails, yet we hope the audience gives a warm welcome to the upcoming Genesis cars.
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