• Automobiles

MV Agusta Lands on Indian Shores

MV Agusta in partnership with the Pune-based group, Kinetic has finally made its official entry in India by opening an exclusive outlet under the name 'Motoroyale'. With the launch of three superbikes in the country- the Brutale 1090, the F4 and the F3 800, the Italian brand is now all set the steal the game of the Indian two-wheeler industry.

Commenting on the launch, Mr Ajinkya Firodia, managing director, MV Agusta India Pvt Ltd, said, "We are excited to partner with an illustrious brand like MV Agusta to bring their iconic bikes into the country. For any biking enthusiast, MV Agusta motorcycles are the stuff dreams are made of, as they offer an unparalleled blend of power, performance and handling. The iconic styling and peerless riding dynamics of these machines underline MV Agusta's tagline of Passion Precisely Crafted. We will be marketing these superbikes through our exclusive 'Motoroyale' showrooms. It is a new chain of superbike showrooms, which will make some of the best bikes in the world accessible to motorcycle enthusiasts in India."

The prominent Italian manufacturer has cut off the ribbons of its exclusive dealership in Pune and soon initiate the operations in Ahmedabad, Bangalore, Chennai, Mumbai and Delhi. With the sole objective of offering high-end sales experience, spares and after sales facility, the outlets will focus on grabbing the attention of customers in India.

When it comes to pricing, the F3800 superbike carries a price tag of Rs. 16.78 lakh and is one of the best middle-weight tourers worldwide. Coming to the litre-class variant, Agusta F4, the superbike is priced at Rs. 26.87 lakh, whereas the top-end RR model goes for Rs. 35.71 lakh. Apart from the aforementioned, the brand also introduces a high-performance streetfighter- the Brutale 1090 accompanied by the more premium variant has been priced at Rs. 20.10 lakh and Rs. 24.78 lakh, respectively (All prices Ex-Showroom, Pune).

While the most affordable motorcycle in the line-up, MV Agusta F3, comes to the boundary as SKD (semi-knocked down) unit, rest of the machines take the route of CBU (completely built unit). Furthermore, the company has plans to introduce the latest variant of Brutale 800, which was recently launched internationally. Anticipations are there that it could make its move to India by the end of 2016.