An announcement of investing a huge amount of Rs 600 crores has been made by Mr. Siddhartha Lal. CEO of Royal Enfield and Eicher's too. The proposed amount is a part of parent brand Eicher's investing plan and will be used for the expansion of emerging brand RE all over the globe
Detailing about the investments plan, he said, "Royal Enfield has been investing in building strong foundations across all areas of its business. We will be investing Rs 600 crore towards product development, setting up of the two technical centres, in Leicestershire, UK and Chennai, India, enhancing our manufacturing capacity and market development activities across geographies."
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Besides this, Lal also indicates that the firm will push the production nearer to 32 percent up from the manufactured 5,11,611 units in 2015-16 to 6,75,000 units in 2016-17 and in comparison to the 3,36,801 units production in financial year 2014-15, the manufactured units of 2016-17 is whopping 100 percent higher.More he added,"Our immediate business outlook remains strong and Royal Enfield continues to grow consistently, competitively and profitably towards leading and expanding the mid-sized motorcycle segment globally."
Royal Enfield is continuous on the track of rapid growth rate and tightening its hold by passing each and every year. Today, RE is the owner of 500 dealership throughout the country with the introduction of 145 new dealership. If talks over international scale or market of RE, it started with its maiden direct distribution facility in Milwaukee, North American and then further counted with the exclusive stores in cities like Paris, London, Dubai, Madrid, Medellin and Bogota. More, It also have its stores in the two biggest motoring market in the world, Bangkok, Thailand and Jakarta, Indonesia.