The Indian cruiser motorcycle manufacturer is slowly expanding its wings all across globe. Previously known as Ex-British Company, it now completely acquired by Eicher Motors, and headquartered in Chennai, Tamil Nadu. Even after having its reach across various well-known parts around the globe, Royal Enfield has now finally entered one of the most luxurious cities over the planet, having ultra-modern architecture, yeah!! It’s none other than Dubai, United Arab Emirates. The newly opened dealership is addressed in Al Quoz Industrial Area 4 and it is spread in an area of 1,924 sq. ft.
Exclusive dealership of Royal Enfield in Dubai will be taken care by Avanti Automobile Trading, which is a subsidiary of R K Globals. Talking about the firm’s approach, Royal Enfield will be offering a wide range of products including all the Bullets and yes, the one and only Cafe-Racer Continental GT as well. Apart from these amazingly designed motorcycles, Royal Enfield will also be offering its very official and lately introduced apparels range.
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Making its appearance over the official online store, the Dubai dealership comprises of RE T-shirts, shirts, denim trousers, hoodies, leather jackets, belts, shoes, wallets and canvas bags. Interior of Dubai Royal Enfield dealership is featuring former arts and pictures showing the iconic history of maker. It is also loaded with several merchandising formats and products on display.
"Dubai is one of the most influential markets for automobiles in Middle-East and South Asia region and is a global hub of business and transport. We believe that this market has a lot of demand for classically-styled, all purpose motorcycles that are accessible and fun to ride. Our motorcycles are simple, evocative, tactile and fun that provide riders with a pure motorcycling experience. We see a huge opportunity for creating a mid-sized segment in UAE which remains largely undeserved."