Apple, the giant smartphone manufacturing firm has introduced a brand new Red colour for its iPhone 7 handsets. The new colour of the device is believed to benefit RED, the AIDS charity. The silicon valley based organisation has worked a number of times in past with the charity, by creating red products and supporting it in many different ways.
Apart from it, the company has also increased the storage in its iPhone SE, which means that the highest variant will pack 256GB into its tiny body. Moreover, Apple also unveiled an updated version of the smaller iPad Pro, which features a brighter display and improved performance at a cheaper price.
The silicon valley giant also introduced some new applications such as “Apple Clips”, which allows a user to assemble different photos and videos to make a special video clip that can be shared. The new colour variant by the company will be available to order from March 24 in both iPhone 7 and iPhone 7 Plus models.
Tim Cook, Apple CEO said, “Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch. The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
Deborah Dugan, (RED)’s CEO said, “Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED). Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
The RED iPhone features a white bezel in front, and the back is blessed by a steel Apple logo just like other phones. New matching cases will also arrive in the same colours just like the Apple Watch bands.
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