BRITZO an Indian smartphone manufacturer which is a new player in the industry has unveiled ‘Make in India’ smartphone brand “iVVO” on 19th April 2018 (Tuesday). As a part of the Britzo ‘Make in India’ initiative, the smartphones have been launched by the Indian company across five product categories namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT. All of iVVO smartphones ranging from Rs 649 to Rs 5,999.
All of the Britzo ‘iVVO” smartphones are equipped with impressive features smart applications, K-type box speakers, shock-proof designs, wireless FM, automatic call recording and also has one-touch music access.
Britzo iVVO is planning to launch its first 4G feature phone, dubbed as ‘Skipper’ which will be equipped with Wi-Fi tethering capabilities, phone-based WhatsApp, facial recognition and also supports 22 Indian languages such as Hindi, Urdu, English and so on.
Along with Skipper, the company could be planning to launch “Storm Lite” and “Storm Pro” which will run on Android Oreo (Go edition). Both Storm Lite and Storm Pro will come with an 8-megapixel front-facing camera for taking selfies offer dual LED flash and an 8-megapixel rear camera, features LED flash, autofocus, and shatterproof screen. Both of the smartphones is said to feature a face unlock. Storm Lite is available at a price tag of Rs 4,999, bundled with 1GB of RAM and 8GB internal storage. On another hand, “Storm Pro” costs around Rs 5,999, comes with a 2GB of RAM and 16GB inbuilt storage.
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The company stated that it would be planning to open a factory unit in Greater Noida and aiming to deploy Rs 100 crores under Britzo‘Make in India’ initiative.
Pradipto Ganguly, CEO and Co-founder of BRITZO said in a press statement, “BRITZO has recognised critical pain points of rural consumers and extensively worked towards developing more evolved alternatives to traditional mobile phones. We are confident that the brand will emerge as the flag-bearer of digitization in rural India.”
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