A report reveals that Microsoft is planning to cut its Windows Phone OS license fee and trying to attract mobile manufacturers in India. A saying in The Times of India that Microsoft has consented by giving its OS to Indian phone companies without any license fee. Last month, the announcement of producing windows phone devices by companies such as Lava, Karbonn and Micromax. Xolo is also interested in Windows phone and has released its plan for a Windows tablet.
Microsoft was charging $20 to $35 per unit from the companies which make Windows OS mobile devices. But in the developing country like India, companies were not agreeing for this low fee. Thing is that Android is free but manufacturers has to pay charges for accessing "Play Services" and "Play Store". But due to tough competition with Android, Microsoft has to get on the track by cutting down the entire license fee.
"Free Windows Phone is part of a strategic partnership. For both Microsoft and us, it is an experiment. Windows Phone still doesn't have lot of appeal in the market but now that it doesn't have any license fee, it becomes easier for us to experiment with it," one executive with an Indian phone company was quoted as saying by the paper.
But this deal may harm the growth of Android in the Indian market. In the market, Windows phone products can give emulation to the market's big share holders like Samsung, LG and Sony who are totally focused on Android.
By Windows OS, more mobile device options will hike the competitive price in market, which will bend toward adoptions. Indian market is known for high range devices with the support of Android OS, there can be a large arrival of Windows phones in the market by coming future at very effective prices.
Things are not appears so easy, there is still obstacle of apps. But there is possibility for more developers to enter the OS. Still India is burning market for smart phone, Microsoft is trying to raise its business so that it can hold larger share of market.