Micromax, Indian smartphone manufacturing firm has expanded its Unite-series of the smartphones. The company has launched its newly built smartphones dubbed as Unite 4 and Unite 4 Pro. The smartphones have been priced at Rs. 6,999 and Rs. 7,499 respectively. The Micromax Unite 4 will be available via offline retail channels while Unite 4 Pro will be available exclusively on Snapdeal.
The company revealed that the new Unite smartphones are focused at first-time smartphone users who needs to utilize the gadget in their local dialect. The new Unite smartphones are likewise the device to launch with Indus OS 2.0 which accompanies features such as the support for 12 regional languages, App Bazaar (which is Indus' regional dialect application), Indus-to-Indus free SMS services, Indus swipe feature, and much more. Indus OS 2.0 additionally conveys text-to-text innovation in 6 Indian languages. The highlight of the smartphones is its App Bazaar app which allows the users to download and pay for applications without email IDs and credit cards.
Both of the smartphones are featuring a unique fingerprint sensor and comes with a double SIM support. The handsets sport 8-megapixel rear autofocus camera and a 5-megapixel front facing camera.
The Micromax Unite 4 and Unite 4 Pro both are flaunting a 5-inch HD IPS display having a resolution of 720x1280 pixels. The Unite 4 is powered by a 1GHz quad-core MediaTek (MT6735P) processor combined with 1GB of RAM and 8GB inbuilt storage. It bolsters expandable storage up to 32GB via microSD card slot expansion. The smartphone is operated on the latest Android 6.0 Marshmallow-based OS and Unite 4 runs Indus OS 2.0 on top.
On the other hand, Micromax Unite 4 Pro is fueled by a 1.3GHz quad-core Spreadtrum (SC9832) processor coupled with 2GB of RAM and 16GB of inbuilt storage. The handset sports expandable capacity by means of microSD card (up to 32GB). Micromax says that the Unite 4 Pro running Android 5.1 Lollipop is upgradable to Android Marshmallow without uncovering a timeline for the update. It is backed by a 3900mAh battery.
Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said "Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series. Basis our research, we found that consumers don't upgrade because of lack of convenience and language inhibitions, contrary to the popular belief of price being the biggest barrier for most of the people wanting to upgrade from feature phones to smartphones. To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localized smartphone experience. With the launch of the new Unite 4 and Unite 4 Pro we are all set to yet again break down the adoption barriers by bringing together an ecosystem of device, services, local language, and internet."
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