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The current technology world has re-defined the use of gadgets like PC computers and laptops as the smartphones are covering the market with speed like never before. People nowadays prefer to use their mobile to browse anything as the apps offer them the specific results than Google the topics on the computers and getting a pile of results to get what you want.
But, for the ad campaigners it's hard to reach out for the exact customers as they can't track their browsing using the cookies which they use for the PCs and laptops. The reason behind not using the cookies is that they don't work efficiently on the smartphones.
Now, to solve this issue, the mobile telecom giant Verizon has come up with a unique idea and by using that idea, it would be very easy for the marketing persons to target the smartphone users according to their need.
The Verizon will assign the special identifiers to its millions of subscribers to get the details of their browsing interest. For example, if a subscriber browses an online cloth store, then those unique identifiers will log the details and send to that clothing store for the future. And, the store will try to target those customers by placing some latest offer and sale ads about the clothes.
However, in this whole process, the identity of the subscriber will be anonymous to the ad provider to support the privacy of the subscriber. Well, I guess with this method, the smartphone ad targeting will become quite handy and the ad campaigners will thrive for sure.
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