OnePlus, a Chinese smartphone manufacturer, founded in December 2013, has officially announced that the company is all set to launch the next flagship, dubbed as One Plus 3. The company has plans to launch the smartphone in June this year. The News flashed after the One Plus co-founder Carl Pei revealed all this.
In an interview with CNET Spain, Pei said that the company is going for a design revamp while developing OnePlus 3, but did not reveal any more critical details. He added that the company "hopes the new model will captivate users as much as its first smartphone (OnePlus One)" did at launch. Pei acknowledged that OnePlus 2 did not elicit the same captivate feel that its predecessor did. The company currently has three smartphones in the market: OnePlus One, OnePlus 2 and OnePlus X.
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Pei also said that OnePlus will be focussing on the US market this year with the launch of OnePlus 3 and will use "more traditional" marketing techniques in order to raise awareness about its brands and products in the market. This will be in contrast to the invite-only strategy as well as an emphasis on word-of-mouth and social media that the company has engaged in so far.
The OnePlus co-founder said OnePlus 3 will be sold as an unlocked handset in the US, meaning no carrier subsidies for buyers. The company will sell the device directly to consumers. He also spoke of a "better buying process," but did not say if it would mean the end of the invite-only system.