A social networking site can help people to connect world wide, even can let users to donate. Facebook has successfully made it in time. 'Donate Now' button on Facebook allows user to click on it and access the non-profitable firm's list and even to donate in charity.
The single click button redirects the screen to a new page where one can donate for the particular choice of non-profitable firm. All the other nonprofits' pages and linked ads can also influence users to do such activity. The one who is interested can bestow via Credit card. The social networking site has a call-to-action feature which allows to contribute.
The unbelievable and impressive thought brought up by the company marks the feet of the gigantic approach to let people think socially and encourage them to help others. The concern and care towards others is always been a factor of success. Alongside, Facebook is shortly opening the feature to pair groups which are not associated till date, specifically for partnership to allow users to make donations to the choice of charities.
Tech Crunch reported and verdicted that, "the company had introduced a ‘Donate’ button in 2013 with specific partners like the American Cancer Society and The Red Cross, and it seamlessly integrated into pages of nonprofits and the donation took place internally with credit card info that could be stored on the site". The redirecting process is secure to donate as it keeps the user updated and informed of the affiliated pages by alerting a notification and then enforcing the user to the pages' external site to make the donation possible.
Source: ibnlive.com, engadget.com