The wrist watch manufacturer brand, Swatch schemed to integrate its Swatch Touch with electronic functions, which will measure the personal fitness. The brand is endeavoring to come on the wearable device market with this launch, which is anticipated to be inaugurated by 2015.
The firm and its subordinate company Flik Flak basically designs, manufacture, distribute and service wristwatches. Here it is worth to say that the story of Swatch is the story of a revolution because it has diversified its offerings considerably from the original cult plastic watches.
In 2011 the comapny has introduced touchscreen enable wristwatch, SwatchTouch, which incorporates a meager range of functions like chronograph, alarm, date and time. Now the corporation has professed to integrate it with fitness tracking capabilities. The Chief Executive of the brand, Hayek has claimed that they are planning to make it more than a way to measure time.
Ostensibly, Swatch has refused about the partnership with Apple over the wearable smartwatches. According to the report of a spokeswoman for Swatch Group, she has revealed that they will use their own electronic components to build up the Swatch brand Touch.
As claimed by the reports of a Swiss weekly, Sunday's Neue Zuercher Zeitung am Sonntag, the Swatch's Chief Executive, Nick Hayek said that they will unified fitness functions into Swatch Touch. It is manifestly clear that it will remain a watch including today's usual functions to monitor physical fitness activity.
Apparently, the brand now sells various kinds of advanced watches such as diving watches (the Scuba series), internet-connected watch that can download stock quotes, metal-bodied watches (the Irony series) and thin and flat bodied watches (the Skin family). If we talk about the ruling companies in the market of wearable devices so there are some well known names such as Android Wear watches, Nike FeelBand, Fitbit and Samsung Gear Fit. Through these brands, the market of wearable devices is getting disseminated and bigger.
By peeking on the growth of smartwatch's shipment some reports are saying that the wearable electronics market is on the brink of a roar/verge of a boom. While Gear Live has been already launched by the Samsung but the iWatch is requisite to be published in the fall.