This famous luggage brand was founded by Sol Koffler and produced the items as American Luggage works. Earlier the idea of the company was to produce suitcase at the price of $1and after that the founder launched his new series of products by the name American Tourister.
Its famous commercial based on "Gorrilla" to highlight its durability ran around for fifteen years. In 1993 the company was adopted by Astrum International that use to make Samsonite luggage and now it has become sister brand of American Tourister.