Founded in the UK in 2003, Fly emerged as a well established European mobile phone company which holds its offices across different countries like Russia, Ukraine, India, and the UK. Fly aims to offer value added services to its consumers and grow as a leading smartphone brand in other countries as well. Fly started as a small company producing mobile phones in a variety of form factors: classic, clamshells, sliders. Soon company has achieved rapid growth and entered the top-5 brands in the Russian mobile market. Creating, a strong position in the segment of classic and feature phones market, in 2012 Fly took the new stage by entering into the Android smartphones market. The company has emerged as a valuable brand and works on three major elements such as functionality, design, and technology.