Red tape was introduced in UK in 1994 as a fashion brand coincided with the collapse of the Soviet Union, which signaled the end of red tapism-became an instant hit. This is the first brand which is to be advertised on electronic media in 1996 on introduction of brand. Salman khan was brand ambassador of men's footwear range. Products manufactured by it are casual wear including shirts, jackets, denims, tees, pants/shorts and accessories such as belts, socks and wallets.
Red tape is known for its unparalleled comfort, international styles and fitness. This is India's most popular and loved premium lifestyle brand. Red tape footwear range is designed in company owned design studio in UK and Italy and using international quality products and material in European countries. It offers shoes, sandals, slippers, shirts, belts, T-shirts for men and women at affordable prices in India.
Brand is well flourished in several countries like US, UK, France, Germany, West Asia and South Africa. Its shoes, apparel and accessories reflecting the latest fashion and trends all around the globe. The company is honored as IFCOMA Excellence Award for greatest contribution towards indian footwear in 2004 and last year that is 2011 it is abided by Hypercity 30+ Award.