2016 EICMA: Royal Enfield to Exhibit Adventure Tourer-Himalayan

In order to expand its territory outside the Indian auto segment or can say to compete with the global market leaders in the adventure segment. Royal Enfield has tightened up his shoes to enter one of the noted two wheelers market- the Europe with its sole adventure touring vehicle-the Himalayan at the imminent 2016 EICMA in Milan, Italy next week.

If the trending reports are to be believed, the fuel injected trim of the Himalayan will be unmasked at the event as the Euro 4 emission norms will be effected from the January 2017. At the home ground, the carburetted one is on the front but owing to comply Indian norms for pollution and noise. The Chennai-based cruiser maker will have to roll out the fuel injected trim soon.

In terms of global markets perspective, Royal Enfield has just started its journey by endowing its range in the United States and in few European countries. This initiative of launching RE Himalayan at the preceding EICMA event from 10-13 November 2016, is a part of the pre-planned strategy to establish its outlets for giving a cover to its upcoming parallel-twin Royal Enfield motorcycles, which are anticipated to debut by March 2017.

Earlier spied higher capacity parallel twin engined prototype on the European roads is the consolidated fact that supports the above stated RE’s future project for the International markets. So the company’s futures sales stats could be considered as combined results of the domestic and international market. On rivalry end, the Himalayan will be pitted against the BMWs, KTMs and Triumphs contenders in the adventure genre, which already have a stronghold over the European markets.