As per the recently released annual report from Bajaj Auto, the automaker is looking forward to making its comeback in the commuter bike segment. In the current scenario, the bikemaker ‘s market share has been reduced to a great extent that can only be regained by focusing on the commuter and commuter deluxe segment. As of now, the models such as the Honda CB Shine and the Hero Splendor range is dominating the country’s largest segment. The Discover and Vikrant range that caters commuter segment for Bajaj, also not get succeed in attaining those set goals.
As the company claims, the premium segment is pretty secured from the available motorcycle range such as the Pulsar, Avenger and Dominar range. For the performance segment, KTM bikes have their strong presence in the market. India’s largest segment, commuter and commuter deluxe segment is under the consideration of updated Discover range including 110 and 125cc variant. Both these models were re-launched early this year. However, the models not managed to match the brand’s expectations in the domestic market.
The models like the Platina and CT100 are maintaining brand’s position in the entry-level segment. Still, the brand has to look into this matter seriously to regain its lost share in the commuter and commuter deluxe segment. However, the Bajaj has already planned for the next two years. It will not only launch new products but also update its current lineup in order to accumulate lost customer base. Furthermore, Bajaj is looking to invest for the Pulsar moniker in near future. As post updating, the Pulsar 150 has also been converted from a performance oriented motorcycle to a deluxe commuter which needs focus.
The scooter segment which is highly popular in the Indian biking market and manufacturers are generating considerable revenue from it. On the other hand, Bajaj has no such product that can help in boosting brand’s revenue. All in all, it will be really good for Bajaj to focus on such important commuter and commuter deluxe variant as the country has the majority of the middle-class audience.
