The Internet went crazy over the news of Bajaj Auto. Recently, the Indian two wheeler maker revealed that it is gearing up to launch three new motorcycles in our country in 2016. In present time, the Bajaj Auto holds three segments-Entry Level, Executive and Sports. The firm has decided to do some special for each category and also planned to reveal its forthcoming plans.
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President of Motorcycle Business, Bajaj Auto, Mr. Eric Vas said, "In a challenging environment for the automobile industry, Bajaj Auto maintained positive momentum as a result of a well-crafted strategy - Superior Customer Value through differentiated products and strong brand. By the introduction of new products such as the CT100 and the new Platina, we have strengthened our position in the entry level segment. In the sports segment we enhanced our leadership position through the launch of the Pulsar RS 200, Pulsar AS 200 & 150 and the exciting Avenger Cruise 220 and Avenger Street 220 & 150."
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He shared this information while addressing an event of achievement of leadership position in the entry level and sports motorcycle segment of the company. According to the Mr. Vas, a new bike will be launched in the executive category that will be attracting the Bajaj's target audience. After that, the company will bring a new motorcycle, expected Pulsar CS 400 in the sports category in Indian two wheeler market. In addition, the President revealed that firm is planning to launch a special product likely a new updates CT 100 to the entry level category.