Bajaj Auto, Triumph Motorcycles Announce Global Alliance

The prominent Indian two-wheeler brand Bajaj Autos and British niche motorcycle manufacturer Triumph Motorcycles announced the partnership on the global front for design, development, and distribution of mid-range motorcycles. With this collaboration, both the brands are looking forward to creating an impact on all the existing global brand in the mid-capacity motorcycles.

"We hope to bring to bear upon global markets the individual strengths of the partners, including brand position and perception, design and development technology, quality and cost competitiveness and worldwide distribution," the joint statement added.

As stated, under this partnership, the two companies are looking forward in design and development technology, quality and cost competitiveness and worldwide distribution besides brand positioning and perception. Where this partnership will help the Triumph Motorcycles in significant expand its global reach from mid-capacity bikes manufacturing. While, for the Bajaj Autos, it will benefit the giant by providing an international platform for its mid-range bike sales.

Bajaj Auto Managing Director Rajiv Bajaj and Triumph Motorcycles CEO Nick Bloor also consolidated the same in a joint statement that said,"The objective of this non-equity partnership is to deliver a range of outstanding mid-range motorcycles benefiting from the collective strengths of both the companies,"

As of now, the Bajaj Autos product lineup consists of bikes ranging from entry level 110cc CT100 to the range topping Bajaj Dominar with the 373cc engine. Pulsar, Discover, Platina, CT100, and V are among the top selling bikes from Bajaj house across the country. Other than this, Bajaj also deals in performance bikes from its Austrian co-partner KTM, which are the most desirable bikes in Indian biking enthusiasts.

While, the legendary British marque offers a range of impeccable cruisers, roadster, and bikes from other segments across India. In terms of power and performance, the bikes are outstanding. The Triumph India lineup consists of the Rocket III, Speed Triple, Daytona 200, SuperSports Daytona 675R, Tiger 800 and the modern classic Triumph Bonneville family, among others.

The companies said through their alliance they are looking to emerge into new markets and to approach "a whole new group of motorcyclists across the world".