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Rever is a free app and web portal that connects a community of motorcycle riders worldwide. Reportedly, the German brand, BMW Motorrad has announced to invest a strategic amount in the mobile and technology firm in order to work upon the app, which will aid riders to explore the world’s best roads, share scenic routes, create custom routes, track adventurous rides, and share their epic riding experiences with the other fellow riders.
This interesting app has been launched in 2015 and since then, it has let several users track lakhs of kilometers on bike rides in 119 different countries worldwide. The purpose of investing such a volumetric amount aids BMW to digitally expand its service of riding experience offerings and to directly be in touch with its target audience.
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“We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding. Rever is offering a very promising mobile technology in our industry and we are very excited about the future business potential we see together with Rever,” said, Heiner Faust, Vice President Sales and Marketing of BMW Motorrad.
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Mark Roebke and Justin Bradshaw, Co-Founders of Rever, said, “We are really excited to work with BMW i Ventures not only because we received the necessary capital to scale but because just like us, they are committed to changing the way people experience transportation. Their incredible network of talent and resources is also crucial to helping Rever become a household name among motorcycle riders.”
The Rever app is freely available for iOS and Android and does its work in combination with the Rever website. For more information, go for www.rever.com/bmw-motorrad.
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