Intermot 2016: UM Unwraps Xtreet, DSR and Renegade Range

At the INTERMOT 2016, it’s been really surprising for the audience that besides being displaying its complete range of Xtreet, DSR, and Renegade series. The UM Motorcycles didn’t launch a single new product. The reason behind this might be the brand is focusing to strengthen its position in Europe with its current line-up.

A total of 11 models were there on display from the DSR, Renegade and Xtreet series. Targeting to expand its market share in other European countries, apart from the lately signed five importers (United Kingdom, Spain, Germany, Portugal and Spain), the company’s aim was to meet and made contact with the other available importer from the European countries.

Mr Juan Villegas, global director business development at UM International, LLC (USA) said, “Our philosophy is to offer our clients an opportunity to ride an exciting, modern, unique motorcycle line up at a price that will be easy on the pocket." it has also announced the sale of only Euro iV regulated 125cc bikes with fuel injection aid for the European markets.

As per the Indian market concerned, the brand is currently selling only two brands of its Renegade series-Sport S and Commando in the region and is targeting 1,000 units sales every month.