Mahindra to enter two-wheeler market with four new products

Mahindra Two-Wheelers is preparing to heat-up the market in the last quarter of the FY 2014. The company is carrying a list of four upcoming two-wheelers in the Indian market. They will be going introduce a scooter, an entry-level bike and new variants of existing models.

The manufacturer company is also planning to expand its international business. Mahindra Two-Wheeler will be making its entry in four new countries, which includes Columbia, Nigeria and the surroundings of these two countries. So, eventually by the end of this year, the company will make its appearance in total 15 countries worldwide.

Chief Operations of Mahindra Two-Wheeler, Viren Popli, said, "We have been on a stabilisation mode putting our infrastructure in place in the last one year. With a series of launches in both domestic and international markets, we are now looking at rapid growth. There could be three to four product launches this year. These will include variants of existing products, a new scooter and also we are looking at the 100-110 cc motorcycle segment."

The company is also working towards increasing the exports in the next coming months. The manufacturer added, "By the end of the year we will be exporting to a total of 15 countries, up from 11 now. We are looking at entering Colombia and Nigeria and markets adjoining these two countries. With the new products coming in, we expect 2-3 times increase in out export volumes in the next six months".

Hopefully, the company will launch the most tested and the most awaited sports bike, Mahindra Mojo, which have been caught testing several times from past few months.