As per an announcement made by the Polaris India, country head and MD, Mr Pankaj Dubey that says the setting up of a local assembly does not make sense. The reason behind is the recent drop in customs duties on vehicles brought in the country via completely built units (CBUs).
Last year, Indian Motorcycles experienced the drop of 20 percent in its sales. This year, the company is looking forward to attaining the target of 70 to 80 percent sales growth. This reduction is customs duties have already pumped up the brand’s sales and the mentioned target will also be easy to garner. As the Indian Scout Bobber has already surpassed the sales of the company’s most selling motorcycle, the Scout. The Indian bikes are now available at the revised prices with the reduction up to INR 3 lakhs.
The Indian Roadmaster Elite is the recent introduction in Indian product portfolio. It is a limited edition model that will be produced in a fixed amount of 300 units globally. Our country has got only two units which are also sold. The Chieftain Elite, another limited edition will be the next one to join siblings. Moreover, the introduction of three new dealerships in cities like Dehradun, Kochin and Jaipur, is the part of company’s future plans. It will not only help in strengthening brand’s root in the country but also will put the outlets count to 11.
The limited edition appeal of Indian Motorcycles is working in brand’s favour and renowned brand’s name from the word-of-mouth. In addition to this, in order to enhance bike’s ownership experience, the company announces several activities for the Indian Motorcycle Riding Group.
