Bajaj is all set to advertise its all new pulsar models in the market in its own way. Well, we can say that Bajaj has its own completely different strategy to launch and advertise its new models in the Indian market. The company believes to serve something new and different to its fan-followers always. Now, once again, the Bajaj is coming up with its Pulsar Mania Week, 2014. This stunt week will be going to held in between 25th to 28th June. During this Stunt Mania week, the company will be showcasing the latest addition or the family members of Pulsar’s family.
The Pulsar Mania Week will be going to happen between the Mumbai streets and across the various youth pivotal location. The Pulsar Mania Week is going to be like a decorated camelcade showing various stunts and offering test drives to the audience, and also distributing free carnival passes. The Pulsar Mania week will end up with a Pulsar carnival, which will start at 4pm on 29th June at Bombay Exhibition Centre, Goregaon East, Mumbai. In the carnival, the riders will be showing various stunts Circle Wheelie, No Handers, Donuts, Christ, Insane Burnout, Kangaroo stoppies and many more. These stunts will be performed by the professional team of riders, named 'the Throttlerz', and the stunts will be done on the latest model of Pulsar, i.e. Pulsar 200NS.
Sumeet Narang, Vice President of Bajaj Auto said,"We have a strong following of 'Pulsar Maniacs' across India who love the bike for its irreverent attitude and sporty DNA. We have always found innovative ways to connect and engage with our loyal customers across India. 'Pulsar Mania Week' in Mumbai is one such 'first of its kind' activity that aims to enthrall bikers in the city through a series of road shows, dare devil acts, contests and awards."
Every automobile manufacturer is having their own strategy of advertising their models, like Royal Enfield is doing Himalayan Odyssey, KTM is having its Orange Day, and Harley-Davidson is scheduling a Rally for HD owners and many more. Bajaj is nowhere less than any international brand.