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Toyota has started a special initiative, “Drive the Nation” across the country for the central and the state government employees and defence personnel (Working or retired). Under this new scheme, the respective buyers can avail various offers and discounts on the newly launched Toyota Platinum Etios sedan and Toyota Platinum Liva hatchback cars. It will be valid till the end of this year i.e., December 31, 2016.
You can also read: Facelifted Toyota Etios Sedan and Liva Hatch Launched in India
Launched in-line with the recent 7th pay commission, this new campaign is about to tribute to the services by defence and government employees nationwide. Besides new offers and benefits, the carmaker also offering affordable funding solutions aimed at low customer acquisition cost. Other exciting offers include Toyota Protect Insurance, Toyota Genuine Accessories, maintenance package and extended warranty.
Besides this, the other offers include a series of value added services under the F.A.M.I.L.Y. moniker.
F – Finance – 100% On-Road Funding for 7 Yrs. with ZERO Down payment
A – Service Value Maintenance Pack – Save 25%* on Maintenance Cost.
M – Special 10% discount on Premium TGA Package.
I – Insurance – Attractive Insurance Benefits – Return to Invoice
L – Exchange/Loyalty – 10,000 Rs/- Loyalty Bonus or Attractive Exchange Benefits thru U-Trust Dealers.
Y – Extended Warranty – Avail up to 5 Years / 180,000 km*.
N Raja, Director and Senior Vice President, Sales and Marketing, Toyota Kirloskar Motors (TKM) Pvt. Ltd. said, “We are delighted to launch this special program for the central and state government employees aligned with the implementation of 7th Pay Commission. The 7th Pay Commission will be a positive boost for auto industry owing to the rise in income levels and spending capacity. It comes at the right time when we have launched our New Platinum Etios & Etios Liva to largely attract personal customers with enhanced comfort features pushing the boundaries of traveling experiences. ‘Safety first’ is clearly visible in the Etios series.”
He added, “Etios is the first in the industry to have standardized dual airbags and Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) across all grades. Customers can leverage from the ‘Drive the Nation’ initiative and maximize their purchase when they buy New Etios & Liva. It is TKM’s endeavor to continuously improve products and services to keep pace with changing customer needs in the market. “Drive the Nation” campaign is one such initiative to honor the contributions of defense personnel and Government employees towards country’s growth by offering wide range of value added services.”
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