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For the next financial year, the Iconic British bike maker, Triumph Motorcycles is mulling to hit 1400 sales mark in India. The earlier annual target set by the brand was of selling out 2500 motorcycles, however, perceiving the current market demand, the company has changed its mindset.
Triumph Motorcycles Ltd., Managing Director, Vimal Sumbly, after launching the new Bonneville family T100 here, said, "In the first half of this year, that is between April and September period, we sold about 659 units. We hope to sell around 1,300-1,400 units this year."
Back in November 2013, the company has entered the Indian market and retailed nearly 3,300 units in that fiscal. Last year, it marked for 1200 models and now it is planning to increase the number apart from those units that are assembled at the Indian facility. In the last six months, the company managed to sell 659 motorcycles and anticipate to score 1400 by the end of this financial year.
"We are assembling some of our models. About 40 per cent is CKD (Completely Knocked Down) units. We have enough capacity there. Our plan is to increase the models in the Classic series. That is the plan", he said but did not enlighten much.
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At present, Triumph owns 14 dealerships in India and will make the number more or less double by 2020. Having 16 models in the market right now, the segment is bifurcated into modern classics, streetfighters, adventure, cruisers, and super sports. Some of the models that have been locally assembled at the Manesar unit in Haryana have also given a substantial hike in the sales.
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