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The technology giant Apple is all set to sell its newly launched flagship product iPhone SE from April 8, 2016, in India and has priced the device Rs. 39,000 for the Indian market. The company's latest move is being seen as a move to grab a major share in the booming Indian smartphone market.
Beetel Teletech and Redington have said they will begin the distribution of iPhone SE, Apple's lowest priced smartphone, from April 8.
Apple Inc had yesterday unveiled a new, smaller iPhone SE at a relatively low price tag of USD 399 as it looks to boost sales in high-growth markets like China and India.
Also Read: Apple iPhone SE And iPad Pro Launched by Apple
The smartphone has a four-inch screen, comes in four stainless- steel finishes and incorporates a faster A9 processor. It sports a fingerprint scanner, 12-megapixel iSight camera, featuring Live Photos and faster wireless as well as Apple Pay, and at USD 399 it costs nearly 40 percent less than the iPhone 6S's USD 649 opening price. The 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two times faster CPU and three times faster GPU performance compared to iPhone 5s, all with gains in energy efficiency for improved battery life, the statement said.
However, the starting price at Rs 39,000 in India is higher than some existing models, which are available in the country's online marketplaces, like iPhone 5s at Rs 25,000 and iPhone 6 at around Rs 32,000. Supply chain solution provider Redington in a statement said it "will offer iPhone SE beginning April 8, in 3,000 retail outlets across the country". Beetel Teletech said that it will offer "iPhone SE, the most powerful phone with a four-inch display, beginning Friday, April 8, 2016, at over 3500 retail locations across India."
"iPhone SE is packed with a stunning 4-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi," Apple's Senior Vice President of Worldwide Marketing, Philip Schiller said. "iPhone SE is an exciting new idea, we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world," Schiller said.
Watch Video: First Look Of iPhone SE
iPhone SE will be available in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at Rs 39,000 from Apple Authorised Resellers and select carriers, Apple said in a statement. The Pre-orders for the handset opens March 29.
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