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When, Amazon Fire Phone had seen light of the day, it was a talk of the town due to some of its bizarre attributes. But, why it didn't not take off in the marketplace after launch? Well, Amazon's Executive, David Limp has finally admitted that poor price-to-performance ratio was the biggest reason that this first smartphone has failed to meet with customer expectations.
Apparently, Amazon Fire Phone has been dispatched in June in two storage variants: 32GB and 64GB and the models have been priced at $199 and $299 respectively. But, it has received price cut several times to entice the buyers.
In an interview, the firm has stated that the phone didn't match Amazon's lofty ideas and it has also got wrong price. Back in June, Fire Phone has been hugely talked due to its 3D view and many upgraded specifications like Head tracking technology and audio recognition technique. But, these things were not enough to get more market shares because people desire a great value along with best computing experience.
Limp has said that handset has been wrongly priced and it has mismatched with the expectations of consumers. Peeking on Amazon's website, where customers have written a myriad of complaints in the reviews of mobile phone such as a lack of apps, overheating and poor battery. At this place, he has also added in his statement that they are moving forward with their plans to develop and release revamped versions of phones alongside new software features to fulfill the demand of masses.
Learning from people's reactions, corporation has decided to work with the software updates and striving to make it better. Here, it has been asserted that updates have erased a number of problems as well as they are continually endeavoring to keep pace with highly competitive field of smart devices and the success of firm's Fire tablet: Kindle has already reflected this.
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