Subscription driven video entertainment, nexGTv on Thursday has unveiled a mobile TV entertainment subscription packs.
This subscription pack arrives in three variants on the basis of durations, covering package of 3-months, 6-months and 12-months for Rs.349, Rs.699 and Rs.1,199 respectively.
Digivive Services Director and Chief Executive Officer G D Singh said that, "Mobile value added services, especially TV-on-mobile is fast approaching an inflection point with consumers seeking empowerment and the ability to own their buying decision in terms of opting-in for product or service subscriptions. At the same time, convenience remains paramount for every consumer."
He also stated that, “Our entertainment packs meet both these needs and will help in not only smoothening and extending the customer's experience and life-cycle on nexGTv but also bring-to-life the entire mobile entertainment experience, which until now, was solely driven via telco partnerships. With mass 4G around the corner and 3G and smartphones becoming almost default modes of connectivity across key markets, mobile TV and video entertainment is permeating people's lives like never before and we are on the cusp of massive growth in this area."
The entertainment subscription package is containing the download, subscription and activation related information, which allows the users to kick start their subscriptions on the mobile platform. Digivive Services Director also said that over the top (OTT) industries is rapidly move transforming into an FMCG model and extended duration packs for this development.
nexGTv is operating on an freemium model and now offering a multiple options to stay for subscribing its entertainment package. This subscription package includes over 130 live TV channels, Bollywood blockbusters, specially designed content for exclusive viewing, contemporary TV shows, Videos on Demand through its weekly, fortnightly and monthly packs as well as validity packs of 3,6 and 12 months.
