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Do you trust that the pilot episode is the deciding moment for the entire series? The US on-demand streaming website Netflix is demonstrating that the main scene doesn't inexorably lay out the future course of a show. Cindy Holland, Vice President, Original Series, Netflix, is content with the discoveries as she says that it approves that "good content can travel globally". From series like "Narcos", "Breaking Bad", and "House of Cards" to old favourites like "Suits", "Gilmore Girls" and "Orange is the New Black", the Netflix team has analyzed the behavioural patterns of the audience around the world, and has pinpointed what makes viewers stick to any show.
They have analyzed the worldwide survey of more than 60 shows with this second part of the campaign where they are occupied with finding different hook points for various series and among the different audience. according to their findings, the "hooked episode" is never the first. "We have several hypotheses going into it. In the first part, we had the hypothesis that the series we are creating as well as the series we are licensing from other commissioning networks, has found really happy viewers in many countries around the world," Holland told IANS over the phone from Los Angeles.
According to the research, the Indian audience were attracted to the world of Harvey Specter and Mike Ross in "Suits" in the same episode as those in "Narcos" with episode two, while apprehension of the obscure had fans in Singapore and France reeling for "More bizarre Things" in scene two. Holland says "There is this validation for us that good content can travel globally and it is not just true for western or the US generated content...The titles are originated from somewhere else in the world. Here we have Spanish Language series 'Club de Cuervos' which originated in Mexico and then 'Marseille' which originated in France and then we have series coming from Italy and we hope of having some from India pretty soon as well."
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The data in this exploration was pulled from Netflix member accounts who began watching season one of the selected series from January 2015 to August 2016 for Argentina, Australia, Brazil, Belgium, Canada, Colombia, Chile, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, New Zealand, Norway, Peru, Sweden, Britain and US and January 2016 in August 2016 for Hong Kong, India, Italy, Japan, Malaysia, Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Taiwan, Turkey, South Africa and UAE.
As we know that the hooked episode is defined when 70 percent of viewers who watched that scene went ahead to finish season one of the same series. Hooked episodes were initially recognized by nation, then found the average value to make the worldwide data about the hooked episode. Additionally, the hooked episode had no relationship to aggregate viewership numbers or steady loss.
When we discuss the Indian people, then they got hooked to "Narcos" and "Suits" with episodes two and "Breaking Bad" episode three. Episode four was the hooking point for "House of Cards", "Marvel's Daredevil" and "How To Get Away With Murder". And for "Unbreakable Kimmy Schmidt", "Master of None" was episode five, with episode six of "Orange is the New Black" made viewers addicted to the show, and for "Gilmore Girls" it was episode eight.
"After evaluating the Indian market, we have found that the hook point tends to aggravate around the extreme ends of the scale. So, for example, if 'Narcos' which is three on the scale if we look at the global basis. In India, people are hooked by episode two," Holland said, adding that for character-driven series like "Gilmore Girls" Indian viewers tend to be hooked at episode eight versus the global average of episode seven. She says: "So there is kind of operating at the extreme ends of the scale."
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