To Eat your Internet Data, Facebook Brings Auto-Play Video Ads in News Feed

How to react for the newest addition in the Facebook’s news feed which is now offering the Auto-Play video Ads to its users. The new service is probably the good and benefiting feature for businesses, but general users may feel inconvenience because of this. The social networking Company had introduced this service earlier in 2014, and finally announced that users can watch them and marketers can take the benefit of the same by featuring their auto-play video Ad contents in App Install Ads.

Making them available, every user can get more options for watching videos in their News Feed. On the other side, the businesses can get better marketing through these auto-play video Ad contents. This will let users to download featured app direct from their news feed. Smartphone users can also experience the same from today. Offering such Ad service, Facebook is blessing marketers with a boon which may grow their business with these Ads by reaching in everyone’s hand. Premium silent video Ads and 15 seconds silent video Ads can be seen on your mobile screen.

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Facebook said, "As more and more people upload, share and discover video on Facebook, marketers are realizing the value of video at every stage of the buying cycle, from awareness to conversion." The new service will help startups and established businesses in downloading their apps. All these are making a new era of mobile marketing. So, Facebook has taken the initiative. On the other side, Twitter is also testing the same feature for own news feed. It seems like every Company is taking interest in this realm.

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There are some drawbacks also, as it doesn’t matter what type of data connection you are using, the video will start automatically without sound. When you move to the past feeds, video will stop automatically and if you move the pointer on video, it will change in full screen mode. To stop such Ads, you need to turn off autoplay in Settings. So, for some users, this Auto-Play Video Ads could be a cool and entertaining stuff, and some may feel them annoying. What you feel for the same, please share with us in comments.