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UC Browser, a mobile browser developed by Chinese mobile Internet company UCWeb has recently partnered with Twitter and Microsoft Bing to provide more extensive live cricket coverage to its users. UC browser was originally launched in April 2004 as a J2ME-only application, but now it is available on platforms including Android, iOS, Windows Phone, Symbian, Java ME, and BlackBerry.
It's noteworthy that UC Browser is India’s No. 1 mobile browser with over 55% market share (according to StatCounter) from UCWeb, a business within Alibaba Mobile Business Group. in the recent turn of events the company has joined hands with Twitter and Microsoft Bing to provide a mobile gateway to all things cricket ahead of the all-exciting cricket season through the debut of a revamped UC Cricket, which is part of a broader plan to ride on the digital content trend and shape how content will be consumed on mobile Internet.
UC Browser, Twitter and Bing have a huge user base in the country. The partnership aims to reshape the digital cricket content landscape. According to the partnership, Twitter will provide live, public, and conversational content related to cricket matches on UC Cricket such as trending Tweets of cricketers, and exclusive Twitter-only content from official cricket team accounts such as native videos, Periscopes, Vines, and photos. Moving forward, UC Browser and Twitter are exploring deeper integrations around the cricket season to make the UC Browser experience always-on throughout this exciting cricket season.
On the other hand Bing, a leading search engine of Microsoft will provide predictions to upcoming games via Bing Predicts. Last year, 83% of the predictions made by Bing Predicts for the world cup matches were accurate. UC Cricket also comes with a series of new features, including a floating widget called UC Express which allows the user to access cricket content immediately, and Customizable Notification which enables users to subscribe the upcoming game for push notification update when the game starts.
"With the integration with UC Browser, we are excited that many more users will enjoy this unique analytical feature on Bing," commented Sundar Srinivasan, general manager of Bing Search. According to the latest report by global market research firm Ernst & Young, in less than five years, nearly 50 percent of all content is expected to be consumed on the small screen in different formats such as video, photos, live streaming, social interaction and so on.
Twitter integration has already been live on UC Cricket and Bing integration with UC Cricket will go live on March 14.
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