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The ongoing Mobile World Congress 2016, at Barcelona, is witnessing the launch of many upcoming flagships by the world's top technocrats. Following the suite, ZTE, a Chinese multinational smartphone maker launched its two upcoming ZTE Blade Variants, dubbed as V7 and V7 Lite, to attract the users all around the globe. The ZTE very enthusiastically announced from the stage of MWC that the company is focused on increasing it's user base and has the plan to achieve 60-Million smartphone sales figure, by the end of this year.
Also Read: ZTE Unveiled Blade V7 And Blade V7 Lite At MWC 2016
ZTE Senior Director of Mobile Devices Waiman Lam said in an interview at the Mobile World Congress that the company is cautiously targeting growth of around 60 million units, which would mark a 7 percent rise in unit sales from 2015. The higher end of its target range, 70 million units, would represent around 20 per cent growth over 2015. At the moment, ZTE is the 6th largest smartphone maker of the world.
Previously, ZTE unveiled ZTE unveiled two new models, dubbed as ZTE Blade V7 and ZTE V7 Lite, in its high-volume, value-priced line and unveiled a new sports marketing partnership with Spanish soccer club Seville, taking a page from a strategy that has turned ZTE into the 4th largest U.S. smartphone vendor.
The Blade V7 Lite offers a 5-inch screen that can be operated with one hand and a fingerprint scanner for users to sign on to the phone. It will initially be sold in Russia and in coming months in markets including Mexico, Spain, Germany and Thailand. A slightly larger Blade V7 sports a 5.2-inch screen in a metallic case for single-hand use and both front and rear 13-megapixel cameras. Instead of fingerprint security, it offers ZTE's retinal eye scan feature and goes on sale in summer.
The company has not yet disclosed pricing for the new models, but Lam told that the larger of the two, the Blade V7, will sell for around 250 euros ($277.95) and the Lite will go for less than 200 euros, or even as low as 150 euros.
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