Many companies try for different marketing strategies to launch their products. The main strategy behind this is branding through product in which they make the company as a brand for the success of their product. There are many companies in telecom market which are well known for branding through product. These companies have launched many mobiles those have high quality and more demand due to their high performance.
In this series Nokia 1100 handset was the most popular phone which was announced in 2003. It was designed for good communication performance and the company sold 250 million units. Nokia 1100 was highest selling consumer electronics device by that time. Another handset was Nokia 3210 which was launched in 1993 and it is on number two with sale of 160 million units.
Motorola RAZR V-3 device is on third position in the highest selling list. iPhone 5s was launched in 2011 and Apple sold 35 million handsets in very less time. In the same series iPhone 3gs was launched in 2009 and it also has top selling record. LG Chocolate handset was very popular due to its design and it sold 15 million units.
Blackberry Pear was launched in 2006 and 15 million units of the phone were sold due to its high popularity. These all handsets were most popular with their high performance and popularity.