(1 rate)
|
The platform encourages budding Indian musicians to create original music of international standard under the mentorship of artists like A R Rahman.
An announcement has been made by Maruti Suzuki for the launch of the Nexa Music initiative. Through this initiative, the Brand is trying to encourage the budding musicians to create their original music of International standards under the mentorship of the great musician, singer, AR Rahman.
This is a unique initiative taken by a Car brand solely for providing aspiring Indian musicians to create original music of Global standards. Budding musicians are being privileged from across India to come and show their excellence under the mentorship of the musically genius A R Rahman, who has been Globally recognised and Clinton Cerejo as well.
Read Also:- Maruti Omni To Be Discontinued Giving Way For EECO
The Nexa Music initiative meet would get a grand start when acclaimed artists like A R Rahman, Anushka Manchanda, Nikhil D’Souza and Uday Benegal would sing their original tracks at the launch.
The selection procedure would be such that, the participants are supposed to be sharing their original, unreleased music composition on the portal of ‘ the Nexa Music website’. The jury members A R Rahman and Clinton Cerejo would further shortlist 24 entrants. These selected participants will then undergo a mentorship programme at the Nexa Music Lab to further get their music skills polished.
Talking about the initiative, R S Kalsi, the Senior Executive Director of Marketing and Sales, Maruti Suzuki said, “We are glad to announce this refreshing new initiative, “Nexa Music”, to create original international music and discover aspiring musicians. The launch of Nexa Music opens new horizons for musicians.”
Read Also:- Maruti Suzuki Discloses A Teaser Image Of New Wagon R Before Launch
Referring the initiative as brand's association with the Rahman he said, “It is a matter of great honour to be associated with global music icon A R Rahman – the man who has earned prestigious international recognition.”
On this occasion, A R Rahman addressed the members present and said, “Nexa and my company Qyuki share a common goal. We want to provide independent artists creating original English music a real opportunity to be discovered and promoted on a global stage. With Nexa Music any deserving artist stands a chance to collaborate with some of the best bands in the industry to produce music that reaches audiences across the world.”
In the contest out of twenty-four participants, four best would be shortlisted to be getting the chance of mentorship of the celebrity mentors and create four additional tracks of their own. Making it more attractive there is an offer for the best four shortlisted candidates to get a chance to perform 12 live events with their mentors across India.
 |
 |
 |
 |
