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Today, Flipkart has launched its first smartphone dubbed as Billion Capture+ in India with dual-rear cameras. Flipkart's website already has a banner live for this smartphone, which will go on sale from November 15. Flipkart's Billion Capture Plus specifications have now been confirmed by the company and price for this will be Rs 10,999 for the 3GB RAM version, while the 4GB RAM variant will cost Rs 12,999.
The Billion Capture+ is part of Flipkart's private label Billion and this is a 'Made for India' smartphone, says the company. The device will come up with a 5.5-inch full HD display with 401 PPI and 2.5D Dragontrail glass for extra protection. The smartphone is powered by the Qualcomm Snapdragon 625 processor with 3GB/4GB RAM and 32GB/64GB storage. The handset will be expandable up to 128 GB via a microSD card.
On the camera front, Billion Capture+ has a 13MP + 13MP dual-cameras at back with the company claiming this has a 'Super Night mode', 'Bokeh effect'and Flipkart is using RGB and monochrome sensors for this camera effect. The front camera is of 8MP for selfies and videos. Flipkart's Billion Capture+ has a 3,500mAh battery with the company claiming "two days of uninterrupted battery life." This has a USB Type C charger and Quick Charge with Flipkart promising seven hours of battery life in just 15 minutes of charging.
Also Read: Flipkart in Collaboration with HP, Intel, Microsoft Provides Rs 999 Per Month Laptop Offer
The Billion Capture+ smartphone will be available in two configurations – 3GB RAM + 32GB ROM, which is priced at Rs 10,999 and 4GB RAM + 64GB ROM priced at Rs 12,999. Both variants will come in two colors i.e. Black and Desert Gold. The company has promised to offer No Cost EMI, discounts on leading debit/credit cards during the sale of its Billion Capture+ mobile.
On the design front, Flipkart says the Billion Capture+ has a premium metal body crafted. For servicing, the handset will be supported by the pan India service network of F1 Info Solutions, which is now owned by Flipkart. The company is also claiming to make 130 service centers for this smartphone in over 125 cities in the country. The Billion Capture+ phone will come with unlimited cloud storage and will operate on stock Android Nougat. The company is also promising a guaranteed upgrade to Android Oreo for this upcoming Flipkart mobile.
"The Billion brand's products have always been backed by meticulous data-driven research and insight into Indian user needs. The features in the Capture+ too have been derived from deep data-mining of millions of Flipkart users review. Few true dual camera phones offer this combination of flagship features. We're sure this customer-centricity will delight Indian smartphone buyers," said Sachin Bansal, Co-Founder and Executive Chairman, Flipkart, in a press statement.
Smartphones are a major category and driving sales for both Flipkart and its rival Amazon India. So it is interesting that Flipkart is getting into space with its own device. Of course, this is not the first time Flipkart has tried to launch a hardware device. The Indian e-commerce giant had launched its Digiflip Pro series of tablets in 2014.
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